This is a concept for Olura, a supplement brand tailored for young women. Olura is a brand that supports feminine needs with clean formulas and ingredients that help you feel your best. The logo was created to resemble the shape of pills in a repeating pattern, and to symbolize the continual cycle of life with its round curves. The idea behind this packaging was to keep the clean and modern feel by simplifying the color palette and incorporating rounded, solid color icons and clean sans serif fonts.